The Briefing Room

The Briefing Room is a men's specialty clothing store located in Edmonton's Old Strathcona on Whyte Ave. Since opening in September 2012, it has become a leader in the city's men's clothing industry. The store has been featured in various media outlets, including Avenue Magazine, The Edmonton Journal, City TV, CTV News, Mod City Magazine, and Where Magazine. It has been voted as the Best Men's Clothing Store in Edmonton by Vue Magazine Readers in 2013, 2015, and 2016. The Briefing Room prides itself on offering superior customer service and catering to a loyal customer base. The store's mission is to provide a comfortable environment where men of all demographics can shop for the best underwear, lounge wear, skin care, and accessories without fear of judgment. In addition to designer underwear, the store also carries a wide range of other products such as sleepwear, swimwear, socks, wallets, bags, and shaving products. The Briefing Room aims to create a connection with its guests and make them feel like the store is their own.