Potloc

Potloc is a platform that allows cities, retailers, and property developers to gather insights from locals in order to better understand their needs and preferences. Through the platform, citizens are invited to share their opinions on potential local projects and commercial offerings in their area. This information is then used to create an offering that aligns with the community's needs and enhances the local image. Potloc disrupts traditional consumer research methods by utilizing geotargeted crowdsourcing campaigns on social networks, allowing for the collection of hyperlocal intelligence. The platform is used by major retailers and real estate companies to improve their understanding of shopper behavior and attract new customers.